Advanced driver assistance systems are increasingly being used to protect motorists and other road users from moments of inattentiveness. Now, Ford Europe has turned its attention to another pressing danger: children pushing supermarket trolleys.
To protect innocent shoppers from collisions, the carmaker has designed a self-braking shopping trolley that can be halted in its tracks if it’s being pushed too enthusiastically.
Ford has brought on board parenting expert Tanith Carey to help explain the attraction of supermarket trolleys to younger drivers. “Children love to copy adults and experiment with feeling more in control,” said Carey.
“When they push a trolley, to their minds, it's like they are behind the wheels of a car – with long, wide supermarket aisles as their racetrack.”